Walkers is expanding its price-marked pack (PMP) range with the addition of top-selling Wotsits Giants varieties, Really Cheesy and Flamin’ Hot.
The addition of the £1.25 PMPs takes the supplier’s number of RRP PMP launches this year into double figures.
Its RRP PMP range is growing by 21.4%, and it is hoping the Wotsits Giants range, which has delivered £9.3m in value sales in the past year, will help this growth to continue.
Mike Chapman, head of wholesale at PepsiCo, said: “Wotsits Giants have been hugely popular since launch, with shoppers loving the fact that they are twice the size of regular Wotsits. Given the strength of RRP PMPs currently in delivering growth for retailers and the Savour Snacks Category, it just makes sense to make these in-demand SKUs available in a RRP PMP sharing format. By stocking best-selling flavours like Wotsits Giants RRP PMPs, retailers can capitalise on existing shopper demand and drive snacking sales.
Walkers combines popular brands with crisp base
“For a long time, RRP PMPs have been of crucial importance to the convenience channel and to the Savoury Snacks Category, acting as the engine driver of growth. This year, we have continued to support retailers in growing their snacking sales through backing RRP PMPs across the nation’s most loved crisp brands, investing through NPD and line extensions. The new additions to Wotsits Giants are our latest step as we work with retailers to offer accessible price points for shoppers.”
Retailer Bobby Singh, of BB Nevison Superstore & Post Office in Pontefract, West Yorkshire, added: “Our customers love to see the latest NPD and their favourite flavours as they come into store, so we love getting in the latest innovation from Walkers. RRP PMPs are really important for our store, particularly for driving crisps and snacks sales. Having the latest Wotsits Giants and Walkers Max x Pizza Hut products available in RRP PMP format too will really help us to appeal to those customers who are managing their spend a little but still want to enjoy their favourite flavours and brands.”
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