KP Snacks is expanding its Wheat Crunchies Spicy Tomato variety with new formats.
The new flavour is available in a 70g £1.25 price-marked pack (PMP), and in a 45g Grab Bag format with an RRP of £1.
Its launch comes after the brand’s Wheat Crunchies Crispy Bacon £1.25 PMP saw a 15.4% growth in sales.
According to NielsenIQ, £1.25 PMP products account for 61% of crisps, snacks & nuts (CSN) sales in independents. Additionally, 18 of the 20 bestselling CSN lines in independents are £1.25 PMPs.
KP Snacks is currently driving 39% of total £1.25 PMP product sales.
The supplier hopes to boost sales by capitalising on its Spicy Tomato flavour, with “spicy” being the third-fastest growing flavour profile.
“KP Snacks’ £1.25 PMP portfolio is growing ahead of the overall large PMP market in CSN at +53.4%. By expanding our market-leading PMP range we will continue to tempt and engage shoppers,” said Matt Collins, trading director at KP Snacks.