Doritos has partnered with fast food chain Burger King to launch a Flame-grilled Whopper variety, based on the popular burger.
The non-HFSS tortilla chip flavour is said to taste like the real burger, including its onions, tomatoes and pickles. Unlike the burger, however, it is suitable for vegetarians.
It will be available now in a 180g sharing bag (RRP £2.25) and a 70g bag (RRP £1.25).
The supplier is supporting the launch with an on-pack promotion offering consumers a chance to get a free Whopper meal when they buy a selected meal at Burger King.
The promotion runs across 180g, 230g and 70g Doritos formats until 30 October.
Additionally, a multimedia campaign with accompanying in-store activity will take place in April and May.