Body Fuel in talks with Booker and Bestway over listings

Body Fuel sold more than four million units in its first four months

body fuel booker

Sports nutrition company Applied Nutrition is in early talks with Bestway and Booker about ranging its Body Fuel vitamin water brand.

A source at the company told Better Retailing the wholesalers were part of its ambitious growth plans, alongside forecourts, Epicurium and WHSmith Travel sites.

The supplier has recently launched a Drumsticks-flavoured variety of Body Fuel, made in collaboration with Swizzels.

Boost Juic’d adds Blood Orange & Raspberry Crush variety to range

This launch is the first of two collaborations between the brands set to launch this summer. It comes as Liverpool-based Body Fuel sold more than four million units in the four months since launching in December 2022.

Swizzels Drumstick Original Raspberry Body Fuel is available in a 500ml bottle with an RRP of £1.75. It is available from United Wholesale and Tropicana Wholesale, and was available through Spar Scotland in a ‘when it’s gone it’s gone’ run, which the source said it sold through.

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