Retailers who buy from Unitas Wholesale can now stock soft drinks inspired by Barratt’s range of classic sweets, following an exclusive partnership between the wholesaler, Valeo Snackfoods and Whatever Brands.
The range consists of 10 lines in total: four fizzy drinks based on Flumps, Dip Dab, Wham and Fruit Salad, each in two pack sizes, and two spring water bottles based on Fruit Salad and Wham.
The fizzy drinks range comes in 555ml PET bottles, each at an RRP of £1, and 850ml PET bottles, each at an RRP of £1.29.
Fruit Salad Spring Water and Wham Spring Water are available in 500ml PET bottles at an RRP of 69p and are also HFSS compliant. They have been created in partnership with Wales-based Trederwen Springs.
All products contain no artificial colours or flavours and less than 5g of sugar. The 555ml and 500ml packs come in cases of 12, while the 850ml bottles are in cases of six.
Russell Tanner, Marketing Director at Valeo Confectionery, said: “From our experience working with Unitas, we believe the scale of the buying group and quality of the membership will deliver an excellent plan for execution for this activity.”
Cheryl Hope, Unitas trading director, added: “This is an incredibly exciting opportunity to partner exclusively with Barratt on a range of exciting new products for our sector.
“The big brand flavours and different pack formats available in this exclusive-to-Unitas range will prove to be a huge hit with our wholesale members and their customers.
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