Launching this month, the new variety is made with 5% real fruit juice and is available in a £1.09 price-marked pack (PMP).
Its launch comes as orange is currently the fourth-strongest flavour in soft drinks and second in juice, while raspberry is the sixth-biggest flavour in stimulation, growing by 58%,
Additionally, the 500ml energy drink segment was the largest-selling in 2022, worth £503m and growing by 16% year on year.
Adrian Hipkiss, marketing director at Boost, said: “With the current cost-of-living increases being experienced across the board, it’s great to be able to add to this thriving category while providing more choice to consumers in an accessible way that doesn’t compromise on flavour.”
The supplier is supporting the launch with in-store sampling across student areas in London, offering a gift alongside purchase. There will also be outdoor, digital, radio and YouTube advertising.
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