Boost Drinks has expanded its Energy range with the launch of a Lemon & Lime variety.
Available in a 75p 250ml price-marked pack (PMP), the launch comes as citrus-flavoured beverages are in growth by 16%, with lime flavours growing by 900% and lemon by 60%.
Overall, the stimulation energy category is growing by 15%, and accounts for 26% of all soft drink value sales.
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Adrian Hipkiss, marketing director at Boost, said: “Looking at the growing success of our 250ml Energy stimulation range, we spotted a great opportunity to launch Lemon & Lime, a zingy blend of citrus flavours perfect for the warmer months.
“The drink adds another flavour variant to our existing range, and provides a point of difference to the usual single-flavour SKUs available on the market. We can’t wait to see how the new arrival performs, and are looking forward to releasing more new and exciting products throughout the year – watch this space!”
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