Merchandising & Display – IAA 2022/23

Merchandising & Display is about promoting products to make buying decisions easier and being creative to inspire shoppers to pick up more items

First impressions are important, and the way your products are arranged on your shelves has a big impact on customers. Are the shelves clean and well stocked? Are products attractively displayed, facing customers, and priced clearly and consistently?

These things make shopping easier and enjoyable, which can help increase sales and turnover.

Merchandising is the best way to ensure bestsellers are in the most visible area of the fixture, while attention-grabbing secondary displays can inspire customers to pick up extra items.

Get these right and customers will remember and return to your store as a result. Talk to suppliers and other retailers for inspiration, and follow your customers’ shopping behaviour to find trends and preferences you can use.

Secrets of success

The IAA selects a Category Star each year that is showing the best thinking, processes and results. Find out what made those that were previously recognised by the IAA stand out to the judges, and what you can apply in your own store by taking a look at the previous Category Stars.

Top ideas to improve

Each year the IAA visits and mentors’ retailers that have previously taken part in the programme to help them make simple but impactful changes to improve their profits. Find out what they learned, the results they’ve seen, and what you can replicate in your store!

Take part in the IAA

Take part in the IAA today by completing our online checklist and you can:

  • See how your store compares to others and find ways to improve
  • Be in with a chance of making the Top 100 and being recognised for your efforts
  • Gain access to free marketing tools to help attract more customers to your store
  • Invitation to the IAA Learning & Development Festival – to help you take your store to the next level
  • Be in with a chance of being selected to be mentored by the IAA in 2023
Take part

Supported by the industry to help you

The IAA is supported and funded by industry brands who recognise that retailers want access to free, unbiased support to help them increase profits and improve their stores without big investment.

Find out more about the brands that support and fund the IAA

Register for 2023-24


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