Comparing vape prices: Behind the numbers

Make use of our vape price comparison to ensure you are maximising the margin of this crucial category.

Retailers need to be competitive when pricing vape devices, with more than half surveyed charging at or below the most common price on nine out of 12 lines. Almost all of the retailers (99%) surveyed are pricing Nvee Vaporiser E-cigarette Kit Vape & Pen at the most common price of £11.99.

Similarly, 97% of retailers are charging the most common price for Nvee’s Pro Vaping Kit. 

Read more product price comparisons

There is some opportunity for convenience stores to capitalise and charge a premium, however. Three lines see a significant amount of retailers charge above the most common price. These are Juul Device Kit, for which half of retailers are charging above the most common price, the Edge T19 Starter Kit and the Aramax Power Vape Kit.

Stocking a selection of starter kits is vital to attract new shoppers to the vape category. 

Before stocking, research how the kits work so you can advise your customers.


Vape price comparison

MYBLU STARTER KIT Price distribution

Vape price distribution

Percentage of stores selling vape products above, below and at the most common retail price:

PRODUCT NAMELOWEST
PRICE
MOST
COMMON
PRICE
HIGHEST
PRICE
MYBLU STARTER KIT 1.6%£7.99£19.99£21.99
NVEE PRO VAPING KIT£26.99£29.99£30
VYPE EPEN STARTER KIT£7.49£19.99£26.99
NVEE VAPORISER E-CIGARETTE KIT VAPE AND PEN£11.99£11.99£25
LOGIC PRO STARTER KIT TANK SYSTEM AND CARRY CASE£6.25£12.50£17.99
EDGE T19 STARTER KIT£14.99£19.99£24.99
JUUL DEVICE KIT SLATE GREY E-CIGARETTE NO PODS£19.99£24.99£31.99
VAPOURIZ FUSE STARTER KIT BLACK£15.99£19.99£20
LIBERTY FLIGHTS E-CIG STARTER KIT£9.99£19.99£19.99
ARAMAX POWER VAPE KIT 5000MAH BATTERY ALL IN ONE£24.99£29.99£39.99
VIVID ORIGINAL E-LIQUID STARTER KIT 18MG/ML£9.99£19.99£21.99
KIK VAPE 01 E-CIGARETTE STARTER KIT BLACK£9.99£13.99£15

Must-stock vape products

Vape price comparison must stock products

Top vape products

Asif Akhtar

  • Juul Starter Kit
  • MyBlu Starter Kit

Store: Premier Smeaton Stores
Location: Kirkcaldy, Fife
Size: 1,000sq ft
Type: Residential

“Vaping is an okay category for us. We have no competition for tobacco or vaping, but the illicit trade is a serious concern for us.

“A lot of our shoppers have been put off by trying vapes after seeing the news articles about the American vaping trade, so we’ve had to work with shoppers to educate them about UK restrictions.

“We’ve seen growth in the category, so we’re actually installing a Vape Station fixture in the new year to encourage shoppers to the category. Juul is a great seller and we offer a starter kit or sample to promote the category.”


Top vape products

Kev Murji

  • Vape coils
  • Pods 

Store: Go Local
Location: Bury, Greater Manchester
Size: 900sq ft
Type: Residential

“Vaping continues to grow and I’ve seen more shoppers come into the category, especially as the menthol ban looms closer. Sales are strong, but I expect sales to spike as menthol shoppers look for an alternative from vaping. I speak to my customers and inform them of the ban, as well as discussing viable options for them in the vaping category.

“We talk to them about all the kits, but we recommend products based on their budget and what they want from vaping. We recommend starter kits, but they tend to go for the pen and refill.”


Vape Retailer

The leading vape magazine for the convenience sector, Vape Retailer’s mission is to demystify the vaping category through industry-leading insight and actionable advice.