Ribena partners with Hasbro again to boost summer sales

Last year's tie-up saw 720,000 shoppers try to win prizes

ribena hasbro

Ribena has partnered with Hasbro to give shoppers a chance to win Hasbro and customised Ribena Hasbro games, following a successful tie-up last year.

Between July and the end of September 2023, shoppers who purchase Ribena’s ready-to-drink (RTD) range, as well as its Squash and Sparkling ranges will be in with a chance to win prizes ranging from Ribena Monopoly Travel Edition packs, Cluedo mini boards, Risk and Five Alive.

This promotion aims to help retailers drive sales across different Ribena pack formats and attract a wider audience.

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The entire Ribena brand alone is worth up to £120m and its RTD range is currently growing at 5.3% year on year.

Sarah Fleetwood, head of Ribena for Suntory Beverage & Food GB&I (SBF GB&I) said: “Last year’s Hasbro promotion clearly resonated with shoppers

“Last year’s partnership saw 720,000 Ribena shoppers try to get their hands on 10,000 special-edition games.

“This goes to show the benefit of combining a brand of Ribena’s size and heritage with Hasbro.”

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