Running from March until the end of May, the promotion offers shoppers the chance to win one of 10,000 limited-edition Ribena Mini Monopoly boards, as well as thousands of other prizes in Hasbro’s range including Cluedo, Battleship and Jenga.
For a chance to win, shoppers scan a QR code found on promotional packs. Promotional packs include Ribena Sparkling Blackcurrant 2l, Ribena Squash Blackcurrant and Blackcurrant No Added Sugar 850ml and 600ml, and Ribena Squash in Strawberry 850ml.
SBF is supporting the partnership with promotional PoS material to help retailers encourage incremental sales.
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