Ribena is bringing its bouncing berry mascots back to TV for the first time since 2014 as part of a broader ‘Summer of fun’ marketing campaign.
The ad will run throughout summer across UK TV and on-demand services. The supplier anticipates it will reach almost 40 million people, who will see it 10 times on average between June and August.
It highlights the use of British blackcurrants in the drink, as well as its high Vitamin C content.
Further marketing will take place across brand partnerships and events.
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The marketing campaign comes as Ribena is a top-100 UK grocery brand, worth nearly £120m. Ribena juice drinks are currently growing by 5.3% annually.
Sarah Fleetwood, hear of Ribena at Suntory Beverage & Food GB&I (SBF GB&I), said: “Ribena has been loved and used by families across the UK for 85 years this year! We’re celebrating reaching this landmark with a full-on summer of fun!
“The return of the mischievous and fun-loving berries onto TV screens is the perfect way to kick off Ribena’s Summer of Fun. We have regular requests to bring the berries back on air and are excited to have this special airing for the brand 85th birthday milestone and we know our shoppers will be as well.
“Retailers should make sure they stock our bestselling range to take advantage of the increased awareness generated by our summer-long £5M marketing spend.”
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