The promotion runs until 30 September across 250ml cans of Costa Coffee Latte, Caramel Latte and Vanilla Latte varieties, as well as 4x250ml packs of Latte and Caramel Latte.
These packs include a QR code for shoppers to scan as well as a ‘Dopamine’ design. Retailers can enter into a series of prize draws when they either purchase cases of Costa at participating wholesalers or request PoS kits from My.CCEP.com while stocks last and showcase them being used in store.
When the QR code is scanned, shoppers can access a Costa game and get the chance to win thousands of prizes, including summer getaways to Ibiza and the USA, festival tickets, tech, food delivery vouchers and more.
The promotion is aimed at maintaining the RTD coffee brand’s visibility as it looks to continue its strong growth. Currently the range is the fastest-growing major RTD chilled coffee brand in GB, having seen 47% volume growth and 59% value sales growth in the past year.
Pippa Foster, associate director of commercial development at Coca-Cola Europacific Partners GB (CCEP), said: “The Costa Coffee chilled RTD range has already enjoyed tremendous value and volume sales growth over the last year, and is now the fastest growing major chilled coffee brand in GB, so we’re confident this will help maintain the growth momentum.
“The RTD chilled coffee sector in convenience is growing ahead of the total market so we wanted to further incentivise convenience retailers to get behind the on-pack promotion by giving something back to them and their local communities in addition to the existing prizes for their shoppers. We’d urge retailers to find out more at My.CCEP.com.”
CCEP is supporting the promotion with a marketing campaign including social media and outdoor advertising, sampling in high-footfall areas of London, and partnerships with Pride, Mighty Hoopla, Barcode, Car Fest and Kendall Calling festivals.
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