The campaign includes social media video content, nationwide outdoor advertising, and sampling activity in high-footfall areas of London.
Additionally, there will be festival partnerships with Pride, Mighty Hoopla, Barcode Festival, Car Fest and Kendal Calling, where samples of Latte, Vanilla Latte, Caramel Latte and the Frappe range will be distributed.
The campaign comes as the Costa RTD range has grown volume sales by 47.5% and value sales by 59.4% in the past year, helping fuel the RTD coffee segment, which is now worth £280.5m.
Pippa Foster, associate director of commercial development at CCEP GB, said: “Our uplifting summer campaign is perfectly aligned with the key RTD chilled coffee need states – giving young adults a ‘boost’ or a ‘pick me up’ – and builds on Costa Coffee’s sampling success at freshers festivals and major city takeovers in 2022.
“The Costa Coffee chilled RTD range has enjoyed tremendous value and volume sales growth again over the past year. This summer, we’re confident that the marketing campaign and sampling activity will engage more consumers than ever before – driving demand for the Costa Coffee chilled RTD range and incremental sales for our customers during a key trading period.”
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