‘Love the taste’ of Horlicks or get money back

The supplier hopes to drive trial and sampling among non-drinkers

horlicks love the taste

Horlicks has launched a ‘Love the taste’ campaign, which features an on-pack money-back guarantee for consumers.

The campaign is running across Horlicks’ Original Instant and Chocolate 400g packs, with the aim of driving trial of the range among shoppers who are new to the brand.

It is being supported by digital, outdoor and in-store PoS advertising and follows the brand’s ‘Find your happy place’ campaign which launched this spring.

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Michelle Younger, marketing director at Horlicks manufacturer, Aimia Foods, said: “With the money-back guarantee and the brand’s debut across a number of digital platforms, the campaign represents a first for Horlicks.

“We are very pleased with the response to the initial launch of the wider brand campaign ‘Find your happy place’. And we are now looking forward to reviewing the impact of this latest activation, as we drive purchase amongst non-users, encouraging them to trial and sample, perhaps for the first time, our signature creamy and malty flavour.”

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