Florette has teamed up with outdoor activities company Go Ape on an on-pack promotion offering shoppers money off entry to its sites.
The promotion launches on 1 June and runs until the end of August. It offers discounted entry to Go Ape, alongside 40 £100 gift cards every month.
Participating Florette lines include Classic Crispy, Mixed, Baby Leaf & Rocket and Superfood.
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Martin Purdy, commercial and marketing director at Florette UK, said: “We’re hoping that this promotion will make it easier for shoppers to keep enjoying family adventures while also nudging them to keep fresh, nutritious foods on the plate – giving them and their families mental and physical health a boost.”
The promotion is part of Florette’s ongoing £1m marketing investment this summer, which also includes sponsorship of the Food Network TV channel and a TV advertising campaign set to reach more than 8.6 million shoppers.
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