The ‘Find the golden token, win cash’ promotion runs across Cadbury Mini Rolls and Cake Bars until 25 August. More than 1,000 golden tokens will be placed inside packs of Cadbury Cakes.
Shoppers who find one will win £1,000, £100 or £10 cash prizes which they have until 5 September to claim online. They can also win prizes by entering a wrap-up draw online.
Naomi Shooman, global brand marketing director for Sweet Treats at Premier Foods, said: “These products are firm favourites with customers, and we’re pleased to be adding some extra excitement with this on-pack promotion. With 94% of consumers saying they buy cake for enjoyment, we’re also giving retailers something to generate a buzz around.”
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