Mondelez International is launching a limited-edition Cadbury Twirl Mint variety.
The new flavour will be available to order from 24 April in cases of 48. Individual 43g bars have an RRP of 75p. It is the third limited-edition Twirl launch since 2020, following Caramel and Orange launches.
Currently, mint is one of the top five standard chocolate flavours, with the mint chocolate category worth £66m in retail sales value.
New flavour launches are also a key sales driver, especially among younger shoppers.
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Frederike Grohmann, brand manager for Cadbury Twirl at Mondelēz International, said “We’re incredibly excited to be bringing this brand-new flavour to our beloved Twirl range. The mint flavour paired with Twirl’s swirly and flaky texture is a must-try combo, which we can’t wait for shoppers to experience.
“With Twirl, we’re passionate about bringing value to the singles market through continued innovation. Over the past few years, we’ve brought orange, caramel and now mint flavours to the bar – driving the category into fresh and exciting places for both retailers and shoppers alike.”
The supplier will support the launch with digital and social media activity.
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