Coca-Cola Europacific Partners (CCEP) has launched a new marketing campaign for Schweppes, ‘Born social’, to capitalise on the way socialising has changed post-pandemic.
The campaign is running now across TV, digital, outdoor and paid social media advertising as well as influencer activity.
It builds on the brand’s success as the number-one mixer brand in the off-trade by value and volume, and follows on from its recent Flavoured Sodas launch including Melon Watermelon and Peach Coconut varieties.
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Marina Nastyushenko, senior brand manager at Schweppes, said: “We’ve observed noticeable shifts in the ways people socialise and interact post-pandemic, and ‘Born social’ serves as a powerful reminder for individuals to embrace their social instincts and live life to the fullest.”
Martin Attock, vice president of commercial development at CCEP GB, added: “Schweppes continues to lead the mixer market, remaining the nation’s favourite mixer and recognised by more than three-quarters of Brits.
“We’re confident this new multi-million pound campaign direction celebrating everything that’s great about socialising, will inspire consumers to make the most of occasions this summer, keeping the Schweppes brand front of mind and helping to drive sales in-store for our customers.”
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