Captain Morgan is set to enter the non-alcoholic segment with the launch of Spiced Gold 0.0%.
The new variety will be available from 1 September in a 75cl bottle with an RRP of £15. According to Kantar, nearly 50% of people aged 18 to 24 in Great Britain are looking to moderate their alcohol consumption, giving Captain Morgan an opportunity to grow in the segment with a variety based on its popular Original Spiced Gold variety.
It contains notes of caramel, molasses, vanilla and warm brown spices.
Samori Gambrah, global brand director at Captain Morgan, said: “With a resurgence of rum as a drink of choice and 47% of UK adults switching between alcohol and low and alcohol-free drinks, Captain Morgan 0.0% is perfectly placed to not only meet growing demand but also give those looking to moderate their consumption a new alternative.”
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