Gordon’s is launching an alcohol-free option, which will be available to convenience retailers from January after making its debut in Tesco and Amazon this week.

Growing at 33%, low- and no-alcohol spirits are the fastest-growing segment within alcohol. Gordon’s 0.0% is available in 70cl bottles, RRP £14.

Anita Robinson, Diageo marketing director, said: “Combining years of experience and historic gin distilling knowledge, our innovation team has created a truly special product at 0.0% ABV, which also remains true to the brand’s heritage and has been made by distilling the same botanicals used in Gordon’s London Dry Gin.”

Gordon’s 0.0% follows the launch of Sicilian Lemon Distilled Gin earlier this year and Premium Pink Distilled Gin in 2017.

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