Halewood Artisanal Spirits has launched a Vanilla variety of its Dead Man’s Fingers rum.
The latest addition to the brand’s lineup (ABV 35%) features notes of vanilla and butterscotch. It is available in a 70cl bottle at an RRP of £28.
Additionally, in a first for the brand, the new flavour comes in a clear bottle, allowing customers to see the liquid.
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The Dead Man’s Fingers logo also features on-pack in a new gold and yellow colourway.
Rachel Adams, global marketing director at Halewood, said: “Vanilla is a deliciously indulgent flavour that of course has strong associations with rum. We really wanted to dial that up for our newest launch, creating a really luxurious tasting liquid which pairs perfectly with cola and mixes well into cocktails. We’re also excited to unveil the new clear bottle design, which not only guarantees strong stand out on shelf, but is also made using increased volumes of recycled glass”.
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