Captain Morgan is expanding its range with the launch of a premium Captain Morgan Black Spiced rum.
The 70cl bottle of Captain Morgan Black Spiced will be available to convenience, wholesale, grocery and the on-trade from September 2023.
It is launching initially at the end of this month on Amazon and TheBar.com.
Spiced variants are the biggest contributor to the growing share of rum in spirits.
The Black Spiced rum-based spirit drink aims to help retailers tap into this trend and cater to premium consumer occasions.
Elenor Morgan, Captain Morgan marketing manager at Diageo GB, said: “We know that rum presents a huge opportunity for retailers and operators.”
“This latest innovation is set to help tap into new occasions when it launches on Amazon and TheBar.com later this month and to the trade from September 2023,” she said.
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