Kingsland Drinks Group has added three new varieties to its Mix Up range of ready-to-drink (RTD) cocktails.
Coffee Rum & Cola, Pink Gin & Diet Lemonade and Apple Rum, Lime & Ginger Ale are all available now in 250ml cans at an RRP of £1.25.
The supplier says the new flavours tap into established and emerging flavour cocktail and RTD trends, with coffee now one of the biggest segments in the beverage industry, and total rum sales amounting to 13% of the overall spirits category.
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Jade Fowles, senior brand manager at Kingsland, said: “With the RTD market booming, Mix Up is perfectly positioned to attract Gen-Z drinkers as they seek out convenient, on-the-go drinks with flavour profiles that will bring new consumers into the category.
“At an affordable price point that doesn’t compromise on great taste and quality, the core range and new launches have been developed for informal drinking occasions with flavours that play into major drinking trends.”
The new launches will be supported by Mix Up’s ‘Hack your summer’ marketing campaign on social media, as well as sampling activity, events and influencer activity.
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