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Cadbury launches limited-edition 360g Dairy Milk bar to mark 200th anniversary

The design joins the seven collectable 200g and 95g bars launched earlier this year

cadbury dairy milk 360g

Cadbury is continuing to mark its 200th anniversary with the launch of a limited-edition 360g Dairy Milk bar with a vintage design in a nod to its heritage.

Joining the seven collectable designs across its 200g and 95g bars that reference Dairy Milk designs from seven different years in the bar’s history, the 360g bar features the slogan ‘Yours for 200 years’.

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As part of Cadbury’s ongoing anniversary celebrations, retailers can still enter into Mondelez International’s Great Retail Ideas Exchange competition.

The competition offers a top cash prize of £5,000 for the retailer who has the best idea around retail success. There are also 10 runner-up prizes of £1,000 and a further 20 prizes of £500.

Retailers can enter at the supplier’s Snack Display website.

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