Mondelēz International has launched a new campaign, giving customers a chance to win cash prizes for themselves and for their local store.
‘The Big Win-Win’ campaign is an on and off-pack promotion running until mid-May. To enter, customers must purchase a participating Cadbury product and enter their details on the competition website. If they are a winner, they will be asked to nominate a local store to win as well.
The promotion is running across Cadbury’s full singles and duos range, including both PMP and non-PMP formats. Participating brands include Twirl, Wispa, Boost and Cadbury Dairy Milk.
Seabrook brings back Smoky Bacon crisps for limited time
There are 70 prizes of £1,000 and another 60 prizes of £500 available to shoppers and 130 retailers can win those prizes alongside their shoppers.
The competition will be supported in store with PoS materials and will be promoted to consumers through PR, radio, digital, outdoor advertising and social media activity to drive visibility.
It will also be pushed through personalised proximity advertising close to independent stores, retailers will also feature in the digital materials.
Sarah Walker, brand manager for Cadbury at Mondelēz International, said: Last year’s winning retailers shared that they were delighted and were able to use their winnings for well-deserved days off, holidays and even team outings to celebrate after a challenging year. We know its return will once more encourage communities to come together.
Read more product news
Comments
This article doesn't have any comments yet, be the first!