Mondelez International is marking Cadbury’s 200th anniversary with a range of limited-edition Dairy Milk bars with retro packaging.
The bars will be available in in seven different collectable designs, dating to 1915, 1940, 1961, 1980, 1993, 2003 and 2024.
They will come in 200g and 95g sizes, with respective RRPs of £2 and £1.35 price-marked.
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The supplier has also launched its “Generations of Generosity” TV advert, showing the story of a little girl buying her mother a bar of Dairy Milk for her birthday through the ages.
Cadbury will also donate £200,000 to Alzheimer’s Research UK and the limited-edition packs will feature details about the partnership.
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