Cadbury adds new Darkmilk and Caramilk tablets to range

Darkmlik Hazeulnut Praline is aimed at people who's tastes are evolving as they age, while Caramilk Crispy targets under-45s

new cadbury tablets

Mondelez International is building on the success of two of its Cadbury ranges with the launch of two new tablets: Cadbury Darkmilk Hazelnut Praline and Cadbury Caramilk Crispy.

Both varieties are available in an 85g tablet, each with a £1.49 RRP.

Darkmilk Hazelnut Praline contains Darkmilk’s high-cocoa chocolate with a hazelnut filling. It joins the Darkmilk range in its fifth year, as hazelnut is the number-three chocolate flavour, growing by 13% annually.

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Meanwhile, Caramilk Crispy consists of a golden blend of white chocolate with a light crisped rice inclusion. According to the supplier, this will build traction with shoppers under 45.

Christina Bland, junior brand manager for Cadbury Tablets at Mondelez, said: “We know Cadbury Darkmilk has brought new shoppers to the category, adding incremental sales for retailers. Cadbury Darkmilk Praline will further build on this. Additionally, Cadbury Caramilk has already built up a dedicated following. We know 82% of shoppers who have tried Caramilk would repeat their purchase – and the new Crispy launch will help build on this.”

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