Budweiser launches ‘largest-ever’ off-trade campaign for Women’s World cup

Limited-edition packs are available offering shoppers prizes such as TVs and beer vouchers

budweiser womens world cup (1)

Budweiser is launching what it calls its largest-ever off-trade campaign in the UK in support of the upcoming FIFA Women’s World Cup.

The campaign includes limited-edition packs featuring the tournament trophy across Budweiser bottles and cans with a scan-to-win mechanic where shoppers can win TVs, free beer vouchers or PerfectDraft machines.

There will also be an array of PoS and display materials to help retailers drive sales, accompanied by outdoor adverts and front-of-store displays featuring England players alongside Budweiser products.

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The supplier has also launched a hero film airing across TV, social media, on-demand and outdoor locations.

“With not long to go until this first match of the FIFA Women’s World Cup 2023™ tournament, excitement is already high,” said Mark Wingfield-Digby, off-trade sales director at Budweiser Brewing Group. “At Budweiser, we’re big believers in the power of football to bring people together which is why we’re excited to launch our new limited-edition packs which will help shoppers get behind the Lionesses throughout the tournament.”

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