Molson Coors Beverage Company has launched an on-pack promotion and TV advertisement for its Coors brand as part of its ‘Keep it fresh’ campaign.
Shoppers can scan QR codes on promotional packs until September 2023.
This will enable them to have a chance of winning a mountain experience win tickets to Snowbombing festival in Austria or one of 1,000 Bluetooth speakers.
Retailers will have access to PoS materials including aisle fins, shelf frames and free-standing display units.
The accompanying TV ad will run across Channel 4 through Coors’ Comedy on 4 sponsorship.
Read more alcohol product news and category advice