Asahi has continued its partnership with Manchester City, with its non-alcoholic Super Dry 0.0% becoming the football club’s official training kit partner.
The agreement will see the brand feature on the front of all men’s and women’s first team training kits for the 2023-24 season.
Asahi spotlights leading lines to increase low and no alcohol sales in convenience
It is a continuation of the partnership struck between the two companies ahead of the most recent season.
The ongoing collaboration has seen the creating of bespoke bottles to celebrate the club’s treble-winning season.
Read more product news
Comments
This article doesn't have any comments yet, be the first!