Aspall Cyder launches Crisp Apple variety in 330ml can format

• Product: Aspall Crisp Apple Cyder
• Supplier: Molson Coors Beverage Company
• RRP: N/A
• Available: rolling out April 2024

Aspall Cyder is rolling out a new Apple variety in a 330ml can format, in an attempt to widen its appeal.

The new format, the supplier’s first 330ml can, is rolling out nationwide this month in four-can and 10-can multipacks.

Its 4.5% ABV is lower than the rest of the brand’s off-trade range.

The supplier is aiming to bring more customers to the brand, as can formats currently make up two-thirds of cider sales.

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Stuart Ayre, marketing controller for cider at Molson Coors Beverage Company, said: “Cider is a popular drink over the summer as consumers look for something refreshing to enjoy during the warmer weather across multiple occasions.

“Our new Aspall Crisp Apple Cyder is light and refreshing, retaining the distinctive flavour qualities of our 300-year-old Aspall brand, whilst broadening its appeal to new consumers, in new drinking occasions through an accessible format, lower ABV and crisp finish.

“More people are looking towards cider in cans but there’s a gap in the market for a super premium option. Aspall Crisp Apple Cyder is perfectly placed to tap into that opportunity, offering a more sophisticated option for consumers to pick up and enjoy. Early consumer research showed the product appealed to both existing cider drinkers and consumers that would usually drink RTD cocktails, so we’re confident that it can increase the category’s penetration and appeal to a wider range of consumers.”

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