Heineken adds Strongbow Zest to market-leading cider range

• Product: Strongbow Zest
• Supplier: Heineken
• ABV: 4%
• Available: April (4x440ml, 500ml), June (10x330ml)

Heineken UK is expanding its Strongbow cider range with the addition of a Zest variety.

Strongbow Zest is an apple cider blended with lime, lemon and orange flavours. It contains no artificial flavours, sweeteners or colours, is gluten-free and vegan.

It will be available to independent convenience retailers in 4x440ml and 500ml formats this April, with a 10x330ml format set to launch in June.

Strongbow to launch Tropical variety alongside updated pack design

The launch of Zest comes as Strongbow is the number one cider brand in the total market in volume and value sales, with a 21% market share.

Heineken UK cider brand director Rachel Holms said: “Through the launch, our ambition is to continue to recruit new consumers into the cider category, particularly those who are on the hunt for fresh innovation and new flavour experiences.

“Last year, we launched Strongbow Tropical into the market, which was crowned Product of the Year and the number one cider innovation in 2023, so we know there is an appetite for new flavours in the category. We recommend retailers stock up now to take advantage of summer sales.”

The supplier will support the launch with a £10m marketing campaign launching in May.

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