Heineken expands low-calorie Strongbow Ultra with Apple variety

Gluten-free and vegan cider contains 80 calories per 300ml can

strongbow ultra apple

Heineken is building on the launch of last year’s Strongbow Ultra range with the addition of an Apple variety.

The new addition (4% ABV) is available in single and four-pack 330ml cans. At 80 calories per can, it contains 36% fewer calories than Strongbow Original.

This is also less than the 95 calories per can in Strongbow Dark Fruit Ultra. It is also gluten-free and vegan.

Rachel Holms, Heineken UK cider brand director, said: “The creation of Strongbow Ultra Apple addresses a huge opportunity in the lower-calorie cider category, with a proposition that doesn’t compromise on taste. With this launch, we will catch the eye of Gen Z and Y shoppers on the hunt for a new summertime drink to sip, who otherwise reach for RTDs and spirits.”

The supplier will support the launch with a multimillion-pound campaign starting in April. It will include the return of last year’s ‘Drink the G.O.A.T’ ad campaign alongside sampling.


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