The first ever British Cider Week is set to take place this April, giving suppliers, retailers and shoppers the chance to celebrate the diversity of British cider.
The campaign, which runs from 14 April to 23 April, will see suppliers of various sizes across the country organise events and activities such as tours, tastings and competitions.
Participating producers include: Pilton Cider, Sheppy’s Cider, Weston’s Cider, Thatchers Cider, Thistly Cross Cider, Ross Cider, Stones Cider, Olivers Cider and Perry, Somerset Cider Brandy, Little Pomona, Ross on Wye Cider and Greggs Pit Cider & Perry.
Martin Berkeley, founder of Pilton Cider, said: “This is a great opportunity for retailers and distributors, pubs and bars to showcase their cider range, perhaps by teaming up with their local producers to create some great consumer activities, such as cider festivals, special cider menus, or tastings.”
Mark Hopper, public affairs director of the National Association of Cider Makers, added: “The cider industry has such a rich heritage. We have producers who span generations, as well as newer cider makers entering this exciting world for the first time.
“With such a diverse range of cider styles to explore, with our first British Cider Week we’re looking to encourage consumers to delve more into cider, perhaps by purchasing a pint in their local pub or restaurant, picking up a style they haven’t tried before with their weekly shop, or taking part in some of the events and activities that our producers are going to be organising throughout the week.”