Booker gets BrewDog Cold Beer convenience exclusive

• Product: BrewDog Cold Beer
• Supplier: BrewDog
• ABV: 3.4%
• RRP: £9 (10x440ml)
• Available from: 1 April in Booker

BrewDog is expanding its low-alcohol offering with the launch of Cold Beer (3.4% ABV), available to independents exclusively through Booker.

The new beer is available from 1 April in a 10x440ml multipack at an RRP of £9, launching at a special promotional price of £7.99 during the wholesaler’s national promotion 3 period.

It is brewed in the Kölsch style, fermenting the beer with an ale yeast, but at a lower temperature suited for lagers, giving it a distinctive taste.

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Lauren Carrol, chief marketing officer at BrewDog, said: “As shoppers continue to monitor their alcohol consumption, we have identified a need for a low-ABV beer, that not only delivers a more sessionable pint, but with quality our number one priority, also provides the great taste that BrewDog is known for and a liquid that we can be proud of.

“Additionally, with consumers spending 18% more on FMCG items vs 2021, it is no surprise that price is a key factor driving store choice and promotional spend is at its highest level for four years, as they continue to feel the financial pressure and look for options to reduce the cost of their grocery shop.

“Offering lower-ABV products that meet the government’s new duty level is just one way to deliver value back to shoppers who still want to participate but are cash conscious.”

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