Comparing the prices of Halloween confectionery
Behind the numbers
Confectionery was the largest of all Halloween categories last year, bringing in £36.9m in incremental spend. This week’s data reinforces how retailers are taking advantage of this opportunity and driving profits – but there’s scope to increase them further.
Take the Cadbury Goo Heads five-pack, £1.49 £1.59 whose price range has the highest difference between the highest and most-common prices out of all lines examined. Forty-four per cent of retailers are charging as much as £3.75 for a pack, 37% higher than the most-common price of £1, set by 54%.
Elsewhere, 54% are charging up to £2.30 for Haribo Scaremix 160g and 52% are doing the same for Tangfastricks 160g, compared with the most-common price of £1 for both, set by 46% and 48%, respectively. This stands in contrast to the Haribo Scaremix 175g bag, which 79% of retailers are selling at its most-common price of £1, and whose highest price is £1.49.
Halloween confectionery price checker
HARIBO TANGFASTRICKS 160G
Use the price-checker chart to see what the most common prices are for a key line in the category.
Retailer views on Halloween confectionery
“We do very well at Halloween, focusing on multipacks, £1 bags and tubs from brands such as Mars, Haribo and Swizzels. Sales last year were good, but not as good as 2019’s. This year, however, we expect to reach the same level. We noticed a lot of parties this summer, so hopefully that carries on. I start introducing stock in the second or third week of September, because some multipacks will sell even without Halloween. This year we are planning some in-store decorations because we’re expecting sales to grow compared with last year.”
“Over the past few years, Halloween sales have been growing, so I try and get the pre-orders done in good time. We normally pre-order from a few suppliers, with Booker our main one. We focus on confectionery that people use for trick-or-treating and make a display on our promo bay. We get PoS from Premier and make some social media noise. We only start the display in October, as our sales come from last-minute sales. We get some themed products, but you have a limited time to sell them and generic products like multipacks and tubs do well.”
Halloween confectionery price distribution
Use the price distribution table to see the range of prices being charged on 12 key lines:
Must-stock Halloween confectionery products
Use the must-stock products chart to see the percentage of retailers charging above, below and at the most-common price:
How to use this data
1Use the price-checker table to see what the most common prices are for a key line in the category
2Use the price distribution chart to see the range of prices being charged on 12 key lines
3Use the must-stock products table to see the percentage of retailers charging above, below and at the most-common price
Read more Pricewatch and get expert product price comparison analysis and retailer insight on all the key products in your store
Data supplied by the Retail Data Partnership, a specialist data and EPoS supplier committed to serving the independent retail sector