Comparing the prices of Halloween confectionery
Behind the numbers
Confectionery is one of the largest Halloween categories, with huge opportunities for incremental spend from this month until to the end of October. This week’s data shows where retailers can drive profits.
The outstanding line this week is Trolli Dracula Teeth Fangs 200g, which is charged above its most-common price of £1.25 by 60% of retailers, with some charging as much as £1.69. Or, for an even wider variation, take Swizzels Trick Or Sweet Candy, which 41% of retailers are selling at above the most-common price of £1 set by 59%, with some going as high as £1.99, nearly double the price.
Some lines are more sensitively priced: 74% of retailers charge Cadbury Goo Heads Creme Egg five-pack at its most-common price of £2, with 25% exceeding this. Seventy-one per cent also stick to Cadbury Goo Heads Creme Egg Minis’ most-common price of £1.25, while 67% do the same with Cadbury Goo Heads 78g.