Comparing the prices of Halloween confectionery
Behind the numbers
Confectionery was the largest of all Halloween categories last year, bringing in £36.9m in incremental spend. This week’s data reinforces how retailers are taking advantage of this opportunity and driving profits – but there’s scope to increase them further.
Take the Cadbury Goo Heads five-pack, £1.49 £1.59 whose price range has the highest difference between the highest and most-common prices out of all lines examined. Forty-four per cent of retailers are charging as much as £3.75 for a pack, 37% higher than the most-common price of £1, set by 54%.
Elsewhere, 54% are charging up to £2.30 for Haribo Scaremix 160g and 52% are doing the same for Tangfastricks 160g, compared with the most-common price of £1 for both, set by 46% and 48%, respectively. This stands in contrast to the Haribo Scaremix 175g bag, which 79% of retailers are selling at its most-common price of £1, and whose highest price is £1.49.