Comparing the prices of fruit juice
Behind the numbers
Nine out of 12 lines are charged at their most-common prices. Retailers are driving profits more within the category compared with last year’s Pricewatch data, which saw 11 lines priced at the most-common price.
When we last analysed juices in Pricewatch, J20’s Orange & Passionfruit 275ml was a strong profit driver – which remains the same this year. Sixty-two per cent are selling it above its most-common price of £1 set by 36%, with some going as high as £1.50, a 50% increase. Oasis Summer Fruits 500ml also has potential, with 51% selling it for as much as £1.89, 40p more than the most-common price.
Volvic Juiced Orange 1l presents the biggest opportunity for a take-home format, with 66% charging at up to £1.99 compared with the 33% charging the most-common price of £1.29. This 70p price difference between the highest and most-common prices is also the second-largest out of the 12 lines examined.
Fruit juice price checker
CAPRI-SUN ORANGE 330ML
Use the price-checker chart to see what the most common prices are for a key line in the category.
Retailer views on ready meals
“Juice is fairly popular, but we only do cartons and smaller bottles – we don’t sell anything fresh. Our main brands are Princes for apple and orange juice, Sunpride for tropical, Ocean Spray for cranberry and Britvic orange juice. With the hot weather this year, cranberry juice has gone crazy. Orange is the only one we do in an impulse format from Juice Burst, it’s quite a focused range and it’s all. We also have dilute juice drinks from Robinsons and Vimto. I’ve had no supply issues this year, I’m having a harder time getting water.”
“We have our juices on two shelves in the dairy chiller and in our 3.75-metre take-home soft drinks space. There’s no overlap between those spaces, products in the chiller won’t be on the shelf. In the chiller we have the faster sellers. Larger, take-home formats are price-marked. Popular flavours include apple, orange, pineapple, tropical and cranberry – Ocean Spray is a popular seller with alcohol. We have a lot of own-brand from brands like Jack’s, Discover the Choice and Euroshopper but we have brands like Just Juice as well.”
Fruit juice price distribution
Use the price distribution table to see the range of prices being charged on 12 key lines:
Must-stock fruit juice products
Use the must-stock products chart to see the percentage of retailers charging above, below and at the most-common price:
How to use this data
1Use the price-checker table to see what the most common prices are for a key line in the category
2Use the price distribution chart to see the range of prices being charged on 12 key lines
3Use the must-stock products table to see the percentage of retailers charging above, below and at the most-common price
Read more Pricewatch and get expert product price comparison analysis and retailer insight on all the key products in your store
Data supplied by the Retail Data Partnership, a specialist data and EPoS supplier committed to serving the independent retail sector