Cola and carbonated drinks price comparison – Pricewatch

Expert product price comparison analysis and retailer insight to help you maximise this key soft drinks category in your store

Cola price comparison coke coca cola prices

Cola and carbonated drinks prices

Behind the numbers

Soft drinks are worth £10.6bn, and are growing by 10%. It is also the third-most-valuable category to independent retailers, with colas and carbonates a crucial contributor, but where can retailers maximise their profits?

As in last year’s Pricewatch data, Coca- Cola Original Taste 330ml and 500ml are the standouts. Seventy-eight per cent charge up to £1.60 on the 330ml format – almost double the most-common price of 85p, and 10p higher than last year’s highest price – compared with 19% sticking to the most-common price. The 30% charging £1.39 for the 500ml bottle could boost profits, as 66% are selling it for as much as £1.99, a 60p increase. Unlike the 330ml can, this price ceiling has carried over from 2022.

Elsewhere, other carbonate impulse formats offer less flexibility. For instance, 91% sell Diet Coke 330ml at its most-common price of £1.15, while 92% stick to Fanta Lemon 500ml’s most-common price of £1.79.

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