Comparing the prices of fruit juice
Behind the numbers
Nine out of 12 lines are charged at their most-common prices. Retailers are driving profits more within the category compared with last year’s Pricewatch data, which saw 11 lines priced at the most-common price.
When we last analysed juices in Pricewatch, J20’s Orange & Passionfruit 275ml was a strong profit driver – which remains the same this year. Sixty-two per cent are selling it above its most-common price of £1 set by 36%, with some going as high as £1.50, a 50% increase. Oasis Summer Fruits 500ml also has potential, with 51% selling it for as much as £1.89, 40p more than the most-common price.
Volvic Juiced Orange 1l presents the biggest opportunity for a take-home format, with 66% charging at up to £1.99 compared with the 33% charging the most-common price of £1.29. This 70p price difference between the highest and most-common prices is also the second-largest out of the 12 lines examined.
