Comparing the prices of juices and smoothies
Behind the numbers
Juice is a category in growth, especially in the take-home ambient segment, and this week’s data shows retailers can widen margins on a few top sellers. Five of the 12 lines examined this week are charged above their most-common prices by a majority of stores.
One such line is Sunpride Tropical 1l – 61% of retailers are charging it above its most-common price of £1, with some charging almost twice as much at £1.99. Interestingly, Sunpride Tropical’s price range is much lower than that of the Pineapple variety, whose most commonly charged price is £2.19.
Smoothies also present an opportunity. Fifty-five per cent of retailers are selling Naked Green Machine 300ml at above its most-common price of £2.69, with some going as high as £3.29. Furthermore, 41% are doing the same with Innocent Strawberries & Bananas 250ml – this line’s highest-recorded price of £2.99 is nearly double the £1.50 set by 57% of stores.