Launch of the week

Anything that will keep lively children entertained is bound to be a hit with busy parents. This Japanese-style magazine is packed with cat-themed fun and comes with eco-friendly paper gifts  

Munch Cats

On sale out now Frequency monthly

Price £3.99

Distributor Seymour

Display with Beano, Chickadee


Children’s magazines generated more than £143m in revenue last year, and 2019 already has a new title hoping to make that figure rise.

Munch Cats is a new monthly activity comic from Vespa Design & Publishing – the minds behind other kids’ favourite Magiki Cuddle Buddies. The title is aimed at children aged between six and 10. With a Japanese Kawaii ‘cuteness’  style, the magazine features stories, puzzles and origami about the eponymous food-loving cats of Munchland.

The magazine will come in a biodegradable, plastic-free bag and each edition will include paper cover-mounted gifts.

Candid

On sale out now

Frequency quarterly

Price £7

Distributor Seymour

Display with GQ, Esquire

  • Men’s lifestyle may be one of the hardest hit in the latest circulation stats, but there’s still demand for those that tap into their niche audiences.
  • This London-based contemporary lifestyle magazine hits home with a dream-themed edition featuring US actor Cameron Boyce and an exploration of Dreamtime, an Australian Aboriginal philosophy.

Be Creative

On sale out now

Frequency monthly

Price £4.95

Distributor Seymour

Display with Mollie Makes, Stitch

  • Dedicated to all amateur and passionate fans of crafting, Be Creative includes guides, news and ideas about projects involving cloth and textiles.
  • The January edition marks the 171st issue of Be Creative, as well as a frequency change from bi-monthly to a monthly title.

Philosophy Now

On sale 25 January

Frequency bimonthly

Price £3.95

Distributor Intermedia

Display with History Today, New Philosopher

  • This newsstand philosophy magazine offers a selection of accessible features and comprehensive analysis for fans of intellectual activities.
  • The year’s first issue looks at the philosophy of Sherlock Holmes, the contrast of Tolstoy and Umberto Eco, and a feature on Hegel and history.

Wisden Cricket Monthly

On sale 24 January

Frequency monthly

Price £4.95

Distributor Intermedia

Display with The Cricketer

  • This independent look at cricket and the stars of the game includes news, interviews and photographs of players.
  • The first issue of the year focuses on an in-depth analysis of all teams playing this year in the professional leagues.

Six Nations Official Championship Guide

On sale out now

Frequency one shot

Price £5

Distributor Seymour

Display with Rugby World, FourFourTwo

  • With this ultimate guide to the upcoming tournament, which runs from 1 February to 16 March, there’s plenty of time to make the most of this title.
  • The one shot has in-depth features focusing on each of the four home teams, including interviews with Stuart Hogg, Joe Schmidt and Justin Tipuric.

Q-zoo Squishy

On sale 31 January

Frequency collectable

Price £2.99

Distributor Intermedia

Display with Magiki, Star Monsters, SuperZings

  • Intermedia’s first collectable launch is a squishy toy collection comprising 12 chocolate-scented characters.
  • The toys will be on sale until the end of April, and Intermedia will supply most of its stock to independents.

The People’s Friend

On sale out now 

Frequency weekly 

Price £1.40

Distributor Marketforce

Specialist choice

Mike Brown, 
Brown’s Newsagents,
Stokesley, North Yorkshire
 

Who buys it?

Generally, elderly people –it’s a title that’s 150 years old, so it has a very loyal readership that stretches back generations.

How do you display it?

I’ve got this issue in a special unit, so that it stands out from other titles.

Marcello.png
Marcello Perricone, magazines reporter

My week in magazines

Print is still a unique source of pleasure 

Brexit looms and no one knows what impact it may have on the magazine market, adding to the longstanding climate of uncertainty surrounding the newstrade.

The industry ploughs on, however. We are midway through January and have already witnessed the debut of half a dozen magazines, and this week saw the launch of Intermedia’s first collectable product. 

These provide new opportunities for retailers to reach new audiences and increase their revenue, and, alongside Intermedia’s commitment to supply most of its stock to independents, could translate into a more profitable year compared with 2018.

DC Thomson, publisher of multiple top- 100 magazines including People’s Friend, My Weekly and Beano, saw a 2.9% increase in 2018, while only suffering a magazine circulation decline of 1% year on year, proving the power of print in an age where the trend is inexorably towards free digital content. 

The convenience of digital is hard to deny, but the specialist, leisure spot that magazines occupy in people’s lives can’t be plugged by the internet, enabling retailers to play an essential role in people’s reading habits.