Launch of the week

The Champions League final is one of the biggest events in football. This Match of the Day special taps into fan fever with in-depth coverage of the competition’s closing stages, plus a free gift

Match of the Day Euro Stars Special

On sale out now

Frequency one shot

Price £2.99

Distributor Frontline

Display with Match of the Day, Match, Kickabout


As the Champions League enters its final, exciting stages for the season – down to the last 16 with all the superstar teams still in the frame – it’s time for the bestselling football magazine’s special to look at the big names in this year’s tournament. 

This includes an in-depth look at player profiles and everything you need to know about the knockout stage.

In addition to the editorial content, there are two free packs of Match Attax cards, as well as an exclusive, ultra-rare card featuring Barcelona star Philippe Coutinho, making it a must for fans. 

SuperZings

On sale 8 February

Frequency collectable

Price £2

Distributor Magic Box Toys

Display with Zomlings, SuperZings S1 & 2

  • The third series of this collectable adds to the basic sets of everyday objects and food turned into heroes and villains. 
  • As well as the standard £2 sets, it has additional bells and whistles, with rarities, hard-to-find characters and premium-priced offerings.

EMPIRE

On sale out now

Frequency monthly

Price £4.99

Distributor Frontline

Display with Total Film, Starburst

  • The film magazine continues its 30th anniversary celebrations with another big birthday feature on director Edgar Wright.
  • With the Oscars due soon, it profiles the contenders for the awards and features the next comic book superhero, Captain Marvel, on the cover. 

The Rugby Paper

On sale 3 February

Frequency weekly

Price £1.80

Distributor Mail Newspapers

Display with Rugby World, BeRugby

  • The Rugby World Cup kicks off in Japan on 1 February, giving a major boost to the appeal of this weekly publication.
  • The current issue (27 January) previews the event, while the following will start The Rugby Paper’s coverage of the event.

The Lego Movie 2 Sticker Collection

On sale out now

Frequency collectable

Price £2.99, £4.99

Distributor Frontline

Display with Lego Ninjago, Lego Star Wars

  • The second Lego Movie arrives in cinemas on 8 February, with this sticker collection offering the perfect way to cash in on the inevitable hype.  
  • The first film (2014) was a huge hit and Lego is the world’s most popular toy. There are 182 stickers to collect and two different starter packs

The Shout Feel Good Guide

On sale out now

Frequency one shot

Price £4.99

Distributor Marketforce

Display with We Love Pop, Young and Mindful

  • The mindfulness trend continues, with Shout magazine releasing a new one shot targeted at teenage readers.  
  • With promises of ‘positive vibes only’ and ‘365 days of happy’, it aims to make teenage girls feel more positive and self-confident.

Trail

On sale out now

Frequency monthly

Price £4.60

Distributor Frontline

Display with Walk, Climber, Trek Mountain

  • This special issue is devoted to helping people with mental health issues by getting them out and about on mountains and walks.
  • Trail’s partners for the initiative feature in the magazine alongside articles on Snowdonia, the Peak District and the Lake District. 

MG Enthusiast 

On sale out now 

Frequency monthly 

Price £4.99

Distributor Seymour


Specialist choice

Adrian Rodda,
AR News
Harrogate, Yorkshire

Who buys it?

It’s bought by 55-year-olds and over, who are usually retired. They’ve got the time to polish, clean and play around with their cars.

How do you display it?

We put them with the other car magazines. Sometimes, I’ll arrange them in the window with toy cars around them.

My week in magazines

Within the recent glut of depressing figures for retail in general – most notably high- street shops – it was good to see one sector rising above the doom and gloom. 

While other sectors complain about the usual areas – migration to online retailing, ever-rising costs such as rent and rates – the toy business has had a strong year. 

It still has to contend with the same challenges faced by all retailers, but in a year when one of its biggest outlets – Toys R Us – went under, it fell by just a few percentage points. At £3.3bn, it’s the biggest market in Europe, and is well ahead of its closest rivals.

It’s a remarkable performance that has been driven by collectables, which enjoyed a sales growth of almost a third. As one toy publication noted: “One in every four toys purchased [was] a collectable figure, squishy or MGA Surprise.”

It’s not just toy stores that can stock them. Newsagents and convenience retailers already have an installed base of collectables, with another joining the fray this week, the details of which can be found overleaf. 

February’s launch of SuperZings illustrates how well some of them work – new, pricier products joining the standard £2 ones, with rarities and other elements adding to their collectability.

While toys and collectables can seem baffling to adults, the best market researchers you can have are young customers. 

It’s pretty easy to see which ones are performing well simply by looking at what kids are asking for, but if you’re not stocking collectables alongside your stickers and other gear, you could be missing out.