Perfetti Van Melle brings Chupa Chups Airheads to the UK

Following its launch in the US, Perfetti Van Melle is introducing Chupa Chups Airheads to the UK market.

Airheads is now available to retailers in outers of 15 x 50g packs, RRP 60p each. Each pack contains five flavoured sweets; lemon, blueberry, strawberry, apple and orange.

PoS materials, such as dump bins, are available to retailers and the launch is supported by a social media campaign.