Chupa Chups launches Flavour Playlist XXL lollipop with five-flavour fusion

• Product: Chupa Chups Flavour Playlist XXL
• Supplier: Perfetti Van Melle
• RRP: 50p
• Available: May

Perfetti Van Melle is expanding its Chupa Chups range with the launch of the Flavour Playlist XXL lollipop, a fusion of five flavours.

Launching in May with a 50p RRP, the lollipop consists of a mix of cola, cherry, lemon and lime, with strawberry bubble-gum at its core.

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Its launch comes as Chupa Chups is the UK’s top lollipop brand, worth £17.7m and growing by 5%.

The supplier will support the launch with a social media-driven campaign.

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