Monster Energy extends range with Ultra Paradise and Pacific Punch

Coca-Cola European Partners has added two new exotic varieties to its Monster Energy range: Pacific Punch and Ultra Paradise.

Ultra Paradise aims to tap into the growing low-sugar energy segment, with the Monster Ultra brand worth £64m, growing by 23%.

Meanwhile, Pacific Punch joins Mango Loco and Pipeline Punch, worth more than £58m since launching in 2018.

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Both varieties are available in a plain and price-marked packs (PMP) – Ultra Paradise PMP £1.29 and Pacific Punch PMP £1.39.

Simon Harrison, vice president of commercial development at Coca-Cola European Partners GB, said: “The energy sector has grown by £99m over the past two years, and Monster has been a key driver of this, adding £68m of value to the sector, thanks to a growing core range, new flavours and marketing campaigns.”

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