Pernod Ricard UK is launching a Malibu campaign aimed at university students having a safe night out called #Goodvibesonly.
The campaign will see the brand provide thousands of discounted Uber rides as well as branded tuk-tuks across Newcastle, Sheffield, Cardiff and Liverpool to help freshers travel home safely.
It comes as research commissioned by Malibu reveals that staying safe on a night out is a key priority for 73% of 18-25 year olds, with nine in 10 of the young women polled claiming they’d been made to feel vulnerable.
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There are 11,000 £10 Uber discount vouchers for students, while the branded tuk-tuks will take freshers home from Revolution bars in the cities they appear in.
Malibu has also teamed up with campaign group Good Night Out to train ambassadors from Revolution bars on preventing sexual harassment and assault on nights out.
The campaign is supported by a social media awards push fronted by reality TV celebrities Joey Essex and Olivia Attwood, which invites students to reward their friends who look after them on a night out.
Students can nominate their friends on the Malibu Instagram page for a chance to enjoy a night out, complete with a limousine pick-up and drop-off.
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