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Chupa Chups launches new Star Wars themed range

Perfetti Van Melle is helping you use the force in the run up to a Christmas with a new range of Star Wars-themed Chupa Chups.

Star Wars VII: The Force Awakens drinking cups come in three collectable designs and contain 10 lollipops, RRP £4. Chupa Chups is also launching a Star Wars edition of its Best Of sharing bag.

Mark Roberts, trade marketing manager at Perfetti Van Melle, said: “We’ve chosen two different products to license and are confident that both offer our retail partners a chance to tap into what is expected to be a very large spend.”

Chupa Chups is the latest food brand to partner with the seventh Star Wars film. Kellogg’s has launched Star Wars themed cereal and breakfast biscuits, while Cheestrings added Topps Cards and new designs to its packs.

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