Burton’s launches Maryland Mix’ems

Following from its introduction of Maryland Soft Baked earlier this year, Burton’s has launched Maryland Mix’ems.

Mix’ems offers customers a combination of different textures and flavours in every cookie. It is available in two varieties, Toffee Popcorn, Caramel & Candy Shells and Fruit Jellies and Candy Shells in 144g packs, RRP £1.59.

David Costello, Burton’s Biscuit Company’s head of customer category management, said: “These latest new products from Maryland will build on the success of Maryland Gooeys and more recently Maryland Soft Baked, which introduced American-style soft cookies to the biscuit aisle.”