Vitl Vitamin & Protein Bars land in Spar and WHSmith

The listings mark the brand's first steps into retail as it targets incremental sales from shoppers seeking functional snacks

vitl protein spar

Nutrition brand Vitl has made its first steps into retail, with listings of its Vitamin & Protein Bars in WHSMith Travel and Spar stores.

The bars will be available to select Spar stores across Yorkshire and the Midlands from 1 July as well as WHSmith Travel stores across the UK and Ireland from 10 July, at an RRP of £2.49.

The range previously launched through the supplier’s website in October 2022. It is available in Energy, Glow and Focus varieties.

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Each bar contains 14g of protein and 143 calories, with a different combination of vitamins for each variety.

Charles Stiles, retail lead at Vitl, said: “We have seen a boom in the expansion of the healthy snacking category over recent years, and believe Vitl bars will drive incremental sales to the fixture by recruiting shoppers seeking different functional health benefits in their snack offer, but not willing to compromise on indulgent taste.

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